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If at first you don’t succeed, might be Zlata’s motto. After
two unsuccessful attempts at the Ukrainian final, one mired in controversy over
a rival’s questionable televoting result that saw Zlata pull out of a
reconvened play-off in disgust, she’s finally made it, with n’ary a claim of
any wrongdoing (for a change). In the video we see Zlata emerge from a
mechanical flower and enter a mystical land replete with a couple of blonde
unicorns. The song is difficult to categorise. At times it feels like it’s an
outtake from The Lion King (or a slight variation on the lead song from Wicked,
with which it shares both title and a good handful of notes) as Zlata’s voice
swoops and soars and the rhythm builds and falls. It’s certainly stirring.
There just feels like there’s something lacking though, and having undergone quite
a makeover in the arrangement since winning the national final it feels like
they’ve managed to remix some of the soul out of it somehow. The original
certainly had more oomph. It’s impossible to tell what accompaniment the new
version will have in Malmö although in the national final Zlata had employed a
backing singer I’d like to get a better look at so I hope he still makes the
final cut. I think this is engaging enough to pique widespread interest come
May, and should easily make the final, but the revamp has muted it a little too
much for me to love it.
Monty x
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